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Sportsbook and betting backlinks from a first-party portfolio with negotiable pricing.
Our sites in this niche
Nothing is listed under this niche yet. Tell us what you are after and we will say whether the portfolio can cover it.
Link stability is the first thing sportsbook affiliates ask us about. A placement that disappears after a site redesign is worse than no placement, because you have already paid for it.
Every completed placement here is monitored for its guarantee window, and if it comes down we restore it or place an equivalent link on the same domain.
Betting carries the same footprint problem as casino, for the same reason. A general-interest blog that publishes one bookmaker review and nothing else before or after is a pattern, not a placement. The sites we own already cover betting, so a sportsbook link sits next to content that was going to be there anyway.
After publication we check the live page: the published URL is on the site's own domain, it returns HTTP 200, it is not noindexed, the canonical is absent or self-referential, there is a link to the URL you gave us, the anchor text matches, and the rel is no stronger than what was sold. We check again at one day and at seven days.
We will not describe a paid link as editorial, to you or to anyone reading the page. Where a placement is paid we support rel="sponsored", and the link type for every site is stated on the listing.
Betting inventory moves with the calendar. Because the portfolio is ours, we can tell you what is genuinely available now rather than what a stale marketplace listing claims.
That calendar cuts both ways. Requests cluster around the same tournaments and season openers, so the run-up is when every competitor is asking for the same thing. The page you are pointing at is the page everyone else is pointing at, and the links all land inside the same few weeks.
The quiet months are simply easier to buy in: inventory is available, turnaround is not queued behind a rush, and your links do not all arrive together. If you are planning around an event, plan backwards from it rather than into it.
We will not tell you an event is a ranking opportunity. We will tell you what is available and how long that site's turnaround is, and you can decide whether the timing works.
These are different asks, and it is worth saying which one you want.
Operator content is about the bookmaker: sign-up process, market coverage, cash-out, withdrawal times, the app. Tipster content is about the fixture: form, team news, the market you would take and why. A link from a preview into a bookmaker page reads differently from a link inside a bookmaker comparison, and the surrounding page is part of what you are buying.
The sites we own follow their own disclosure conventions, and a placement does not switch those off.
Tell us which you want in the brief. If we write it, that decides the angle. If you supply it, it still has to meet the site's minimum word count and its cap on links per post.
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If an anchor does not pass validation, we come back to you rather than silently changing it. If you want to negotiate the listed price, you can counter — there is a capped number of rounds and quotes expire, so the fastest path is to send your number with the brief.